Återvinn din k(r)opp
Berghs School of Communication
We recycle almost everything. So why not the most important thing of all: our organs?
For a student brief at Berghs, we developed Återvinn liv, a concept connecting recycling with organ donation. Our idea, Återvinn din k(r)opp, used illustrated organs and a QR code to make organ donation part of an everyday coffee break.
The idea didn't stay in the classroom. Berghs picked it up for its Valentine's Day campaign, producing the cups and bringing them into the school's café. I helped develop and pitch the concept, then took on the role of Production Lead to get the cups made.
- Production Lead
- Guðrún Jónsdóttir
- Art Director
- Hannes Shen-Lewander
- Communication Design
- Milla Nordlund
- Digital Design & Strategy
- Natalie Derehall
- Strategic Communication
- Elias Norell
- Growth Marketing
- Andrea Broberg
- Public Relations
- Tora Eidmann
- Content Engineering
- Amanda Sandorov
